Spencer

At The Bloc, America's most-awarded health/wellness agency, I worked alongside an incredibly creative intern team to help launch a client's new biotech product. 

The Challenge

HAP Innovations aimed to launch its innovative new cloud-connected, automated medication dispenser to two distinct audiences with one campaign. Spencer's product benefits were targeted towards: 

-Chronic patients—Who are typically 65 years or older, take more than 5 medications every day, and struggle with compliance. 

-Caregivers—Who are typically these patients' children or (less frequently) spouses, and spend nearly 20 hours a week on care while working full-time jobs. 

Our team conducted competitor creative audits, demographic research, and a comparative product analysis before drafting a creative brief. At the end of the summer, we produced a few creative campaigns.