giving sustainability its brand: “Recreation”

I wrote a bit of copy to help a new brand keep sustainability chic.

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Brand Bio

True, timeless style is about expression. The clothes you wear give the world around you a piece of your attitude, your voice, your essence. What if they could project your principles, too? 

Recreation was born as the answer to that question. We connect conscious shoppers with distinctive apparel that is guaranteed good. Find something that makes your heart race? It’s sustainably made. We’ve done the homework; you just keep doing you. 

Recreation. 

Fashion Tomorrow